Special K Mini-Breaks
Brand: Kellogg's
Product: Special K Mini-Breaks
Client: EAM - Ets. Antoine Massoud

Special K Mini Breaks is a delicious bag of bite-size biscuits that are perfect for nibbling. Made with wholegrain cereals, each bag contains 99 calories. 

When Kellogg’s released the Special K Mini Breaks in the Lebanese market, the company’s brand managers came to us to help them introduce it to consumers. They wanted to sample their two available flavors: Zesty Lemon and Chocolate.

For this activity, we created a special pack consisting of a folder that fit a Special K Mini Breaks bag and featured information about the new product.

The pack was distributed in universities, gyms, offices, nail salons, spas, beauty shops and hair studios. In every area we targeted, a Special K Mini Breaks-branded truck accompanied the sampling activity.

The campaign was such a success that it helped position the Special K Mini Breaks as a delicious snack consumers can feel good about.