What We Do

We specialize in interactive below-the-line target marketing at an affordable cost and unparalleled service

  • Engaging brand communication
  • Creative marketing events and activations
  • Product launch
  • Branding, image refurbishing
  • Direct marketing activities
  • Events management and organization
  • Corporate events and activities
  • Database Management Applications
  • Web design and development
  • Original street marketing
  • Hot and chilled sampling
  • Creative POS displays
  • Focus groups
  • Market research and brand analysis

Packaging & Branding
Branding and packaging play an important role in marketing. Branding defines the personality and character of your product, differentiating it from the competition. Innovative and creative packaging creates brand identity and impact, compelling your target audience to interact with your product or service.

At Direct Marketing S.A., we work with the best suppliers to produce striking and meaningful packaging and stands that attract customers. Our catchy sampling packs, made with the most appropriate material, are always tailored to fit your message and meet the objectives of your campaign. Our novel and functional installations, designed with high-quality material, not only turn heads, but also engage the public.

Whether it’s beverage, food, health, beauty, pharmaceutical, or household product packaging, exhibition stands, or point of purchase displays, our creations are designed to draw greater attention, intensify perception and stimulate interest in buying.
Brands in Action
A brand is what your audience thinks when they hear your brand name. It is a promise of an experience that when kept creates preference and customer loyalty. A brand in action takes your brand one step further. It drives response, which is what more and more clients are looking to produce in increasingly competitive markets.

If you’re looking for non-traditional sampling, branding or re-branding initiatives, product launches, brand rollouts, or engaging corporate events that motivate your audience toward a response, Direct Marketing SA is the agency for you.

When we put your brand in action, we don’t just help you build brand preference as traditional branding does. We help you drive the public to the desired action, no matter what that action is: subscribing to a new service, switching providers, embracing a new product, or deepening an existing relationship.

Simply put, we help you realize the power of your brand with our out-of-the-box ideas executed in actionable ways.
Sports Marketing
Because we are as passionate about sports as we are about marketing, we made sure sports marketing was one of our unique services. We are the only communications agency in Lebanon working in this field. Since our launch, we’ve amassed over 15 years of experience in organizing sporting events for the general public and selected groups either as part of stand-alone activities or corporate gatherings.

What does this mean exactly? We develop live themed activities to promote sports-related events and products. The Fitness Academy Tour, Escapade, Nestlé Fitness, Kellogg’s Special K, Voltaren and Gatorade are only a few of the activities and brands we’ve worked on over the years.
TimeLine Achievements
  • The launch

    Jean Haddad, an advertising and marketing professional, founds Direct Marketing S.A. as a boutique communication agency that combines creativity and field distribution expertise.

  • Sampling boxes

    Direct Marketing S.A. launches themed product sampling boxes that captivate consumers and brand owners alike. Multi-brand and multi-item kits like Hapi Summer, Snow Breeze, Night Round and Kidzibox quickly become hot products in the advertising field.  


  • Exclusive sampling kits

    Direct Marketing S.A. develops brand-specific sampling boxes that allow clients to exclusively showcase a range of their products in one single catchy kit, thus maximizing their exposure.

  • passion for sports

    Direct Marketing S.A.’s founder, Jean Haddad, brings his passion for sports to the agency, and launches a new line of services under sports marketing. The first events are the Fitness Academy Tour and Escapade.


  • Original Activations

    With its reputation as a trusted and expert marketing agency growing, Direct Marketing S.A. signs major deals with international brands like Lipton and Kellogg’s to develop original activations and sports marketing events for their products.


  • First activity for Halter

    Direct Marketing S.A. launches the first sampling pack for the Swiss candy maker, Halter, setting the foundation for one of the longest and most successful business relationships in the agency’s history.

  • Massive sampling

    Direct Marketing S.A. handles massive field operations for Pepsi-Cola International for the first time ever. Chilled samples for brands like AMP, Diet Mirinda and H2Oh! exceed 20,000 units per activation distributed in just a couple of weeks. 

  • The biggest F.A.T. to date

    The Fitness Academy Tour, Direct Marketing S.A.’s major sports marketing event, sees its biggest edition to date with over 400 participants coming together to take part in fun and challenging group workouts.

  • Customizable sampling

    Direct Marketing S.A. handles a variety of activities for Nestlé cereals throughout the year. We create a visually customizable sampling cup in the shape of a popcorn box that guarantees ease of distribution.

  • Kapital D

    With the Lebanese economy struggling, Direct Marketing S.A. launches cost-efficient services for more budget-conscious clients. The quality services are the same. The only difference is the cost.

  • 18th Anniversary

    Celebrating 18 years doing what we love & looking forward to more creative partnerships and collaborations in the years to come.

  • The Sabbatical year

    With the massive unrest in the country, the financial collapse of the banking sector & the Covid-19 pandemic ravaging the world, we decided to suspend temporary our activities. 
    Stay Safe!
    We look forward to seeing you again in 2021.