Why Choose Us
Being a boutique communications agency was a deliberate choice, not a chance occurrence. We believe that a small, dedicated and hands-on team of professionals can offer our clients the best guarantee of high-quality and timely work. Through innovative ideas, we help our clients get their products directly to their target audience, and drive their brand value and engagement through effective communication efforts.

Range. Professionalism.

We specialize in the development and execution of campaigns from beginning to end. Because we are a full-service agency, we don’t just print brochures or build a stand for an activity we’re not marketing or promoting. We like to handle all the details of your campaign from conception and production, to execution and follow-up in order to meet your objectives and deadlines. Our trademarks are knowledge, dependability and competency. Just give us the budget and we take care of the rest.

Experience. Quality.

Our 20-plus years of experience in the market mean that we have the necessary know-how to deliver quality campaigns that leave a lasting mark on your target audience. Poor execution has no place in our dictionary. We either do the work, or we don’t do it at all. The best part is that whether you have an idea of what to do or not, you can always count on us to not only surprise you, but also deliver complete campaigns and desired results.
Personal attention. Creative excellence.

You are always in the hands of experienced people, who are dedicated to providing you with personal attention and professional services. We build loyal and long-lasting relationships with clients and suppliers, and between you and your customers. No matter what we do, we always aim to meet the highest standards of quality. And while we always think creatively, we never lose sight of proven methods to drive responses and generate returns.
TimeLine Achievements
  • The launch

    Jean Haddad, an advertising and marketing professional, founds Direct Marketing S.A. as a boutique communication agency that combines creativity and field distribution expertise.

  • Sampling boxes

    Direct Marketing S.A. launches themed product sampling boxes that captivate consumers and brand owners alike. Multi-brand and multi-item kits like Hapi Summer, Snow Breeze, Night Round and Kidzibox quickly become hot products in the advertising field.  


  • Exclusive sampling kits

    Direct Marketing S.A. develops brand-specific sampling boxes that allow clients to exclusively showcase a range of their products in one single catchy kit, thus maximizing their exposure.

  • passion for sports

    Direct Marketing S.A.’s founder, Jean Haddad, brings his passion for sports to the agency, and launches a new line of services under sports marketing. The first events are the Fitness Academy Tour and Escapade.


  • Original Activations

    With its reputation as a trusted and expert marketing agency growing, Direct Marketing S.A. signs major deals with international brands like Lipton and Kellogg’s to develop original activations and sports marketing events for their products.


  • First activity for Halter

    Direct Marketing S.A. launches the first sampling pack for the Swiss candy maker, Halter, setting the foundation for one of the longest and most successful business relationships in the agency’s history.

  • Massive sampling

    Direct Marketing S.A. handles massive field operations for Pepsi-Cola International for the first time ever. Chilled samples for brands like AMP, Diet Mirinda and H2Oh! exceed 20,000 units per activation distributed in just a couple of weeks. 

  • The biggest F.A.T. to date

    The Fitness Academy Tour, Direct Marketing S.A.’s major sports marketing event, sees its biggest edition to date with over 400 participants coming together to take part in fun and challenging group workouts.

  • Customizable sampling

    Direct Marketing S.A. handles a variety of activities for Nestlé cereals throughout the year. We create a visually customizable sampling cup in the shape of a popcorn box that guarantees ease of distribution.

  • Kapital D

    With the Lebanese economy struggling, Direct Marketing S.A. launches cost-efficient services for more budget-conscious clients. The quality services are the same. The only difference is the cost.

  • 18th Anniversary

    Celebrating 18 years doing what we love & looking forward to more creative partnerships and collaborations in the years to come.

  • The Sabbatical year

    With the massive unrest in the country, the financial collapse of the banking sector & the Covid-19 pandemic ravaging the world, we decided to suspend temporary our activities. 
    Stay Safe!
    We look forward to seeing you again in 2021.