In late 2015, the security situation in Lebanon took another turn to the worse. The atmosphere was somber, despite the holiday season being around the corner. To lighten the mood, Perrier hired us to run their season’s greetings promotion. 

Dressed in branded outfits with a hint of the Christmas spirit, our promoters distributed 250ml cans of Perrier in nightlife spots, universities, nail bars, beauty salons, shopping areas, and business offices. 

The activity was a chance to give people a refreshing drink to enjoy. That drink was Perrier in a recyclable can, which is another way the famed sparkling water is available in the Lebanese market.