Neutrogena
Brand: Johnson & Johnson
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Product: Neutrogena
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Client: Columbus
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Our first campaign for Neutrogena consisted of sampling the brand’s new formula for the Visibly Clear 2 in 1 wash and mask in offices among women.
The campaign had a stronger impact on the target audience, because Neutrogena decided to sample the real size product. This made it a more valuable giveaway that impressed the prospective audience.
