Henkel - Persil Black Gel
Brand: Henkel
Product: Persil Black Gel
Client: Henkel Lebanon
From its name, people might assume that Persil Black Gel is only suitable for black laundry. But the gel provides prolonged color protection for black and dark fabrics even after frequent washes.  

When Persil launched their enhanced formula of the Black Gel in the summer of 2016, we came up with a head-turning design for the promoters’ outfit which matched the sampling packs design. The product in its new guise sure caught customers’ attention.   

See previous Persil Black activities [here].