A while ago, we helped Henkel with their Lebanon release of Persil Gel Liquid Laundry Detergent. When the company wanted to create awareness about its Persil Black Gel, they sought our help once again. 

From its name, people might assume that Persil Black Gel is only suitable for black laundry. But the gel provides prolonged color protection for black and dark fabrics even after frequent washes.  

We knew that the best way to show consumers the power of Persil Black Gel was to allow them to try it for themselves. Using a customized pack that immediately highlighted Persil Black Gel’s features, we sampled the bottle among working females in business offices, women’s gatherings, and sport clubs.