Clean & Clear
Brand: Johnson & Johnson
Product: Clean & Clear
Client: Columbus

Clean & Clear is an expert in teen skincare and acne treatment. To introduce consumers to its blackhead cleanser, Columbus hired us to run an educational sampling campaign in schools and at scouts gatherings.

Because our target audience wasn’t familiar with the product, the campaign was designed to raise awareness about it. So our promoters explained the benefits and uses of the product and distributed free samples to students and scouts.