Brand: Nokia
Product: Nokia Ovi
Client: Carat Middle East for NOKIA

For the launch of its Ovi internet services in 2008, Nokia wanted to bring its new product straight to the people who would really benefit from it: university students.

Knowing how varied our distribution channels are, Nokia hired us for the job. We built a mobile, internet-enabled stand that we used for our tour of different universities across Lebanon. At the time, 3G services weren’t available yet in Lebanon. So we used Mobi devices for the broadband wireless connection, and supported the setup with a powerful UPS system, signal strength boosters and advanced antennas, all seamlessly built into the stand.

During breaks, students would gather around our stand, where our promoters would talk them through the range of Ovi services and show them how to activate them on their handsets.