Berocca is a clinically proven mix of vitamins and minerals supplements that are essential to help perform better throughout the day.

To familiarize consumers with Berocca and its ability to improve brain and nerve functions, we ran a wet sampling campaign for Bayer Healthcare in offices and universities. These locations were ideal to put Berocca to the test.

Carrying a water container backpack, our promoters were able to easily talk to consumers about the product, while offering them a sample cup, in which the Berocca effervescent tablet could be dissolved. The campaign’s fun twist was challenging people to play a few optical illusion games, which require focus, an activity that Berocca can help improve.

The activity allowed consumers to try and interact with the product in a way that could affect their purchasing options.