In the fall of 2010, Kellogg’s released Trésor, a new brand of breakfast cereal. Trésor contains deliciously creamy chocolate in every crunchy cereal pillow, which unleashes a truly irresistible taste in every bite.

Kellogg’s employed us to sample the product among prospective consumers. We produced fillable cups specifically for the campaign, and targeted young adults in movie theaters, schools, universities and scouts gatherings. We also promoted the activity’s Facebook game that gave consumers the chance to win great prizes.

For consumers, Trésor became a fulfilling treat to nibble on and indulge the chocolate cravings.