Special K - Victory
Brand: Kellogg’s
Product: Special K
Client: EAM - Ets. Antoine Massoud

One of our longtime clients, Kellogg’s asked us to handle the Lebanese activation of yet another Special K campaign, namely The Special K Victory campaign.

We took Kellogg’s Special K Challenge to drop a jeans size in two weeks to clubs, universities, offices and the Citymall complex in Dora. At the general locations, we raised awareness about the campaign and distributed kits containing a Special K bar and a magnetic 2-week planner. In Citymall, a nutritionist joined the Victory team on site to explain Special K’s weight loss program to consumers and give them health and nutrition tips.

The Citymall activation created lots of buzz; people couldn’t get enough of our nutritionist. She provided a boost to the much-needed person-to-person exchange and helped convince people to like the product and join the challenge.